SGVUnited.org

The San Gabriel Valley
In Its Own Voice.

Written by the people who live here.

Music in SGV
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SGV voices at a community center
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Rows of School children sing

Tender, complicated, funny, bold, and alive!

We’re writing a song for the global stage —
a shared anthem shaped by real voices and real stories.

As the world’s eyes turn toward Los Angeles in 2028, Voices of the SGV amplifies our region on our own terms — carrying the San Gabriel Valley’s voice onto an international stage through a song and images born from its people. In a moment of global connection, we offer something lasting: culture shaped from within and shared with the world.

  • RADIO delivers targeted messages through engaging audio content, creating personal connections with audiences on the move.
  • TV/Video PreRoll combines sight and sound to capture attention and evoke emotion.
  • Billboards/Signage provide high-visibility, static reminders that reinforce the campaign’s message to a broad audience. When strategically integrated, these mediums create a cohesive, multi-channel presence that enhances brand recognition and drives engagement across diverse touchpoints.

Targeting Radio and TV/PreRoll and Outdoor Signage, this promotional campaign highlights the region’s eclectic businesses, international cuisine, world-class education opportunities, and majestic attractions. When strategically integrated, these mediums create a cohesive, multi-channel presence that enhances brand recognition and drives engagement across diverse touchpoints.

Voices of the SGV

will give the San Gabriel Valley the visibility and pride it deserves — sparking engagement among neighboring communities and attracting travelers from around the world. A memorable anthem that is authentic, cinematic, and built from within. Join us!

Alhambra • Altadena • Arcadia • Avocado Heights • Azusa • Baldwin Park • Bradbury • City of Industry • Charter Oak • Claremont • Covina • Diamond Bar • Duarte • El Monte • Glendora • Hacienda Heights• Irwindale • La Cañada Flintridge • La Habra Heights • La Puente • La Verne • Monterey Park • Monrovia • Pasadena • Pomona • Rosemead • Rowland Heights • San Dimas • San Gabriel • San Marino • Sierra Madre • South El Monte • South Pasadena • Temple City • Valina • Walnut • West Covina 

City of El Monte
Downtown Pomona
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Pacific Palms Resort - City of Industry
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Hai Di Lao
The Hat
Huntington Library
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WE are the VOICES of the
San Gabriel Valley

We are trailblazers, legendary aerospace and science experts, ecological pioneers, design innovators, and world-class changemakers. We are renowned grocers, global food producers, iconic restauranteurs, and award-winning athletes and entertainers.

Our Aim

SGV United is a grassroots campaign powered by the voices of the San Gabriel Valley’s 35 diverse communities. Together, we’re reclaiming our narratives and shaping the public identity of our region from the inside out.

 For too long, outside forces have defined and distorted our stories, often silencing those most affected by social and economic inequities. SGV United equips our communities with the tools to author, share, and amplify their experiences. Through this collective effort, we’re creating equity in media representation and challenging the dominant narratives that have historically excluded us.

By embracing the diverse voices within our community, we cultivate a more just and equitable society where every individual’s story is acknowledged, valued, and celebrated.

 

Heritage

Voices of the SGV encourages residents to highlight their cultural heritage, struggles, and triumphs in a way that speaks authentically to their experiences, building a more inclusive and accurate representation of the region. In doing so, it can also mobilize civic engagement and economic development, directing resources and attention back into communities that have been historically underserved.

The San Gabriel Valley has lived in the shadow of Los Angeles despite the region’s rich cultural heritage. The SGV is one of the nation’s most ethnically diverse populations, and united, we can preserve our cultural authenticity across the region’s sovereign cities and unincorporated townships. 

Join the Song

If you live here, grew up here, passed through, put down roots, or are still finding your place —
your voice belongs in this story.
Come help us write the song of the San Gabriel Valley.

About GOOD CITIZEN

Good Citizen Media is a full-service brand media and mission-driven marketing agency. We are innovative storytellers who integrate development strategy with precision messaging to move audiences and mobilize communities. Our team includes award-winning writers, musicians, and visual storytellers — who understand how to turn identity into impact.

With deep experience representing civic interests across the San Gabriel Valley, a strong record in community-centered messaging, and seasoned entertainment and production expertise, we know how to elevate local stories to a larger stage. We are rooted here — connected to the people, leaders, artists, and institutions that shape this region.

Visit the Good Citizen Media website for more info.

Our South Pasadena offices were founded on Mission Street one block from Hope. That’s us to the core.
We’re on a mission to bring hope to the world.

Support our mission by making a tax-deductible donation through our fiscal sponsor, SIMA Studios, a California-registered 501c3 arts organization.